Hugo López

Hugo López publishes in Spanish, offering media buying training focused on major paid advertising platforms including Meta Ads, TikTok Ads, YouTube Ads, Pinterest Ads, and LinkedIn Ads. The channel states its content is based entirely on professional experience after having managed over €4 million in advertising investment.

Recent videos cover topics such as audience segmentation in Meta Ads, creating effective advertisements, and platform updates including Meta's Andromeda system and Advantage+ Locations. Tutorials include technical aspects like multi-language ads using Dynamic Language Optimization and hidden features within Meta Ads Manager.