Hedy & Hopp

Hedy & Hopp is an independent, women-owned healthcare marketing agency whose stated mission is to improve patients' access to care. The agency delivers marketing programs designed to create meaningful audience connections, maximize resources, and deliver measurable results, with deep experience in patient, provider, payor, pharma, and direct-to-consumer healthcare marketing.

The channel provides weekly interviews with healthcare marketing leaders and deep dives into topics such as AI-powered paid media, marketing metrics for the C-suite, data dashboards within Epic, combating deepfakes, and optimizing for 'near me' searches. The channel states that each episode is designed to provide actionable insights in 20 minutes or less.