Havstock

Havstock sells one thing: a five-page funnel template built to book high-ticket calls, supplied with its structure, copy and design already done and intended to be installed in under an hour.

The diagnosis behind it is narrow and reasonable. A funnel that fails to book calls usually fails for one of three reasons — layout, copy or design — and a coach with a working offer is unlikely to fix all three by iterating alone. Supplying a configuration already running for other businesses is a faster route than another course about funnels.

It is priced low deliberately, at $27 against a stated regular price, with a booked-or-refunded guarantee. The revenue and user figures on the page are the company's own claims.