Greg Hickman

Greg Hickman works with agency owners, consultants and service providers on a specific structural problem: the traditional agency grows by adding clients and then adding people to serve them, which raises revenue and lowers profit at the same time. What he calls the AltAgency approach replaces that with high margins on packaged expertise.

The mechanics are concrete — building income streams beyond client work, systems that run without the owner watching them, productised offers rather than bespoke delivery, and scaling profit without scaling headcount. Customising delivery for every client is treated as the specific habit to break.

He reports having left a $1.5 million-a-year business to rebuild it this way, and works through what AI genuinely changes for a service business rather than assuming it changes nothing. Around 33,000 subscribers.