GoHighLevel

HighLevel is the platform underneath a large share of the small marketing agencies operating today. Its distinguishing feature is white labelling: an agency resells the software under its own brand and its own pricing, which turns a service business into a software business without building software.

The product bundles what a local business needs to follow up on a lead — CRM, pipelines, automated text and email sequences, funnels, booking and reputation management — under one flat cost with unlimited sub-accounts, which is what makes the resale economics work.

Its onboarding is unusually aggressive and unusually practical: a free live bootcamp running every weekday, structured as a click-by-click build with breakout rooms rather than a webinar. The company reports over 70,000 users across 84 countries.