Global Masters of Marketing

Global Masters of Marketing is a channel that features in-depth interviews with marketing leaders such as CMOs and agency founders. Hosted by Vinay Raghav, the show focuses on the frameworks behind high-impact campaigns, strategic mistakes, and topics like consumer psychology, brand building, and performance marketing. The channel states it aims to provide insights beyond surface-level tactics.

Recent discussions cover a range of specific topics including Connected TV (CTV) strategy in Southeast Asia, cultural localization for global brands like Domino's, and analyses of pricing strategies and generational shifts affecting FMCG brands. The content examines marketing execution across different countries and the evolving nature of consumer attention and loyalty.