George Clements

George Clements founded Paid House in September 2022, starting as a Google Ads agency for e-commerce brands with a single service for a single client type. It was renamed The Paid Search Company in January 2024 and to Paid House later, a change he ties to widening the service line beyond paid search.

He publishes the operating detail most agency owners keep back: the funnel, the winning ad and its transcript, the pre-call and call sales process, and the fulfilment model that let the agency raise prices on clients the longer they stayed. He is equally direct about the slow part — two years to reach $50,000 a month, which he attributes to relying on outbound alone before adding paid acquisition.

He reports peaking at over $200,000 a month with more than 50 active clients and a 25-person remote team across paid ads, email, CRO, creative, sales and operations.