Fábio Bindes

Fábio Bindes is the founder and CEO of Grupo Lago Franquias S.A., which operates the Sushiloko and Hum! Burguer franchises with dozens of stores and an annual revenue the channel states is above 40 million reais. The channel focuses on digital marketing applied to retail, with Fábio Bindes teaching techniques for increasing sales, having specialized in the field to manage marketing for the business. The content is aimed at small business owners in retail who are dissatisfied with their sales or their advertising agency's performance.

Recent videos provide specific advice for restaurant owners, covering topics such as creating an event and offer schedule, analyzing key performance indicators, the viability of different advertising channels like delivery app ads and offline media, and strategies to increase sales. The channel publishes in Portuguese, with video titles translated here, and Fábio Bindes also speaks at events and teaches courses on the subject.