Erika Silva
Erika Silva is a consultant who teaches marketing, management, and profitability for restaurants and hotels, using real case studies and data.
About Erika Silva
Erika Silva provides marketing, management, and profitability guidance for restaurants, bars, cafeterias, and hotels. The channel explains how to attract more customers, increase sales, and manage costs, menus, teams, and delivery. It features interviews with leaders from restaurants such as VICIO, Saona, The Champions Burger, and Rosi La Loca, and covers trends using consumption data from Spain. The channel publishes in Spanish.
The channel states Erika Silva has been a gastronomic marketing consultant since 2010, is the author of "El libro del marketing gastronĂ³mico," and directs the HIP conference in Spain and Italy. Recent video topics include growing a restaurant chain, selling online with a minimal marketing budget, using data and ChatGPT for profitability, and analyzing what works in delivery.