Edward Sturm

Edward Sturm works on SEO, digital marketing and organic social growth, and publishes it as it happens rather than as finished doctrine. His background is unusually broad: SEO consulting for Microsoft, Procter & Gamble, ADP and Time Inc., co-founding a remote communication tool with over a million users, running a large in-person marketing class, and hundreds of millions of views from viral content.

The current material is some of the more clear-eyed writing on what AI-generated search results do to organic traffic — how AI Overviews are being gamed, what still gets clicked, and where Google's own guidance does not match its behaviour, argued from documentation rather than speculation.

He also covers link building, spam-update casualties as case studies, and LinkedIn as a channel he considers still badly under-exploited. Around 70,000 subscribers.