DTC Podcast
DTC Podcast is hosted by Eric Dyck and features e-commerce founders and marketing experts.
About DTC Podcast
DTC Podcast brings together e-commerce founders, operators, and marketing experts to share practical strategies for building, marketing, and scaling direct-to-consumer brands. The channel states it covers topics including DTC marketing, e-commerce growth, customer acquisition, and performance marketing on platforms like Meta ads, Google Ads, TikTok Shop, and Amazon, as well as conversion rate optimization, customer retention, and email and SMS marketing.
Recent episodes and titles discuss specific tactics such as managing Google Ads brand keyword spend, the impact of AI on shopping recommendations, Amazon advertising fees, and leveraging TikTok Shop. The content is presented as actionable insights from experienced founders and operators, detailing what has worked and failed for consumer brands.