Directive

Directive is a marketing consultancy that serves B2B brands in the technology, industrial, and services sectors. The organization focuses on shifting marketing focus from MQLs to qualified pipeline through its integrated divisions covering Performance (Paid Media, Programmatic, Content, RevOps), Commerce (Marketplace, Shopping), and Communications (PR, Influencer, Organic Social). Its methodology, DiscoverabilityOS, is supported by Stratos, an AI-powered intelligence platform that automates tasks like report building, keyword research, and sales outreach.

The channel states that Directive has served over 420 brands with a team of more than 100 marketing strategists. Its video content includes interviews with marketing and revenue leaders from various companies and demonstrations of its Stratos AI platform for paid media, SEO, and sales assistance.