Digital Income Project

Digital Income Project covers growing on social media with AI tooling, run by someone reporting seven figures earned on social platforms and over 5 million followers across Instagram accounts. The channel itself began as an AI influencer, which is visible in its own archive.

The work is experimental in a testable way: a human editor against an AI editor measured on views, cloning an AI influencer that performed well elsewhere, and selling AI digital products specifically to establish whether an earlier result was repeatable rather than lucky.

It also documents the downside honestly, including losing 3 million followers to Instagram's enforcement — which is the risk inherent in this model and is usually left out of the pitch.