Demandbase

Demandbase provides an AI-powered platform designed to help B2B teams align their go-to-market strategies. The platform focuses on evaluating what drives pipeline, reducing wasted spend, and coordinating actions across marketing, sales, and advertising from a single system. The channel states that thousands of businesses use its technology to drive revenue outcomes.

Content on the Demandbase channel explores topics related to AI in sales and marketing, including generative AI, account-based marketing (ABM), and go-to-market systems. Recent discussions feature industry leaders examining the impact of AI on trust, expertise, persuasion, and the B2B buying process, as well as the company's own podcast, 'OnBase'.