Davie Fogarty

Davie Fogarty founded The Oodie, one of the more successful direct-to-consumer brands to come out of Australia, and also runs Daily Mentor. The channel is largely short-form and reflective rather than instructional, drawing on decisions he has actually had to make.

The branding material is the strongest part — including the mistake he says almost every business owner makes — and it is informed by having built a brand at a scale where those mistakes are expensive. He also discusses being offered an acquisition when the business was around $10 million a year, and what that decision involved.

He covers celebrity-founded brands winding down with more sympathy than schadenfreude, and AI as a practical tool for creative work and store operations. Around 928,000 subscribers.