David Gaughran

David Gaughran writes historical and science fiction and has been helping writers with publishing and marketing for fifteen years. The channel states that Gaughran has created marketing campaigns for major self-publishers and offers tutorials on topics such as Facebook Ads, designing promotional graphics with Canva, and building a book's brand identity. Recent video topics include 'The Problem with Men: stop Facebook showing your ads to trolls' and 'How to hit your old author targets on Facebook.'

The channel provides practical advice on book promotion, covering techniques like 'promo stacking' and creating effective ad images from book covers. Gaughran's content is aimed at authors looking to market their work independently, with a significant focus on adapting to platform changes and optimizing advertising strategies.