Dan Kennedy

Dan Kennedy is one of the most widely taught direct-response copywriters in the field. He is the author of the No B.S. series of business and marketing books and the figure behind Magnetic Marketing, and his approach — long-form sales copy built on story, urgency and a hard offer — remains the reference point for a large part of the information-marketing industry.

What keeps the material in circulation is that it predates the channels it now gets applied to. The methods were built for print and direct mail over roughly four decades, which is why they transfer intact to email, landing pages and video sales letters: none of the underlying persuasion depends on a platform.

His copywriting is taught here as a system in its own right, including through the Write Like Dan Kennedy challenge run by Magnetic Marketing.