Dan Henry

Dan Henry teaches the construction of offers — how to position, organise and present a digital product, course or coaching programme so that a market wants it. His starting point is a two-point map that most sellers skip: where the prospect is right now, and where they want to be. Everything in the offer is then built to carry them across that gap, with the caveat that both ends shift depending on the market and on what the seller can genuinely deliver.

The second half of his method is testing. He is direct that an offer built on a whiteboard is a hypothesis, not a product, and teaches a whiteboard-webinar format for putting it in front of a market cheaply before anything is built.

He founded GetClients.com and wrote Digital Millionaire Secrets.