CS2

CS2 partners with B2B technology companies to architect go-to-market (GTM) operations from the ground up. The channel states its focus is on creating a buying process for customers, building AI-powered workflows on complete and correct data, establishing integrated technology and scalable processes, and delivering unified reporting that leadership trusts. The channel's expertise is drawn from a decade of work with companies including Notion, Gong, Coursera, Grammarly, and Scale AI.

Recent video content explores the practical application of AI in GTM, covering topics such as managing AI token spend, using AI for revenue planning, and comparing tools like Clay and Claude Code. The channel also addresses foundational skills for GTM engineers, the impact of AI on the job market, and frameworks for AI maturity in sales and marketing operations. Specific tools discussed include HubSpot, ZoomInfo's GTM.AI, Marketo, Salesforce, and various AI agents.