Chase Chappell

Chase Chappell works on paid social for direct-to-consumer brands and is a partner in DOE Media. Ads Mastery, which he founded, is a private education company for DTC brands, founders and creators, and the public material sits alongside it as the demonstration.

The current focus is creative rather than targeting — which is the right emphasis given where performance on these platforms is actually decided. Recurring subjects include the concepts behind ads that are working now, the trade-off between creative diversity and creative volume, ranked teardowns of UGC formats, and building out a creator roster at scale.

The teardown format runs throughout: rating live ads, reconstructing how a specific brand's strategy works, and setting out how he would scale a named company from the CMO's seat. Around 148,000 subscribers.