Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is an organization that supports, develops, and represents marketers and organizations worldwide. It awards Chartered Marketer status to recognize a marketer's commitment to professional development and a code of conduct, and it provides a range of training courses and qualifications. The institute states it aims for business leaders to recognize the positive contribution of professional marketing to organizations and the economy.

Through its channel, CIM shares marketing expertise, insights, and best practices from industry experts and course directors. Recent video topics include mastering pitching and persuasion, the role of AI in marketing teams and strategy, delivering social impact, and navigating the evolution of marketing and advertising. The content also covers themes like brand authenticity, leadership through disruption, and building a brand on social media.