Charles Coatalem

Charles Coatalem is the founder of Satelyt and a specialist in Google Ads. The channel publishes in French and focuses on advanced strategies for the platform, covering campaign analysis, A/B testing, tracking, and optimization techniques for Search, Shopping, and Performance Max campaigns. Charles Coatalem reports managing several million euros in advertising investment annually for clients.

The content includes practical tutorials for Google Ads Editor, insights on key performance indicators (KPIs), and methods for increasing average order value in e-commerce. Recent videos detail common campaign errors, ways to improve Return on Ad Spend (ROAS), and techniques for analyzing competitor activity on Google Ads and Meta Ads.