Cassandra

Cassandra provides educational content on Marketing Mix Modeling (MMM), a cookieless approach to marketing analytics. The channel covers methodologies such as using Excel, Facebook's open-source tool Robyn, and its own Bayesian MMM platform Meridian for building models, alongside strategies for creating data-driven marketing plans. It also explores incrementality testing through its Geo Match service and discusses topics like investment planning, ROI maximization, and in-housing MMM.

The channel states it offers a service that helps companies optimize advertising expenditures using MMM and AI. Recent videos include case studies, tool comparisons between Robyn and Meridian, and tutorials on implementing MMM for eCommerce and other sectors, emphasizing measurement and optimization science.