Carlos David López

Carlos David López publishes a Spanish-language channel focused on PPC, SEM, and web analytics. The channel covers Google Ads, Shopping campaigns, Facebook advertising, Google Analytics, YouTube, and other digital marketing topics, with a particular emphasis on campaign optimization, migration to Performance Max, and the impact of AI on advertising and data privacy.

The channel's recent videos provide tutorials on improving cost-per-acquisition and return on ad spend, controlling bids, and utilizing new features like Google's Loyalty Program and Meta Business Agent. Carlos David López states that viewers will learn things they don't know about these platforms and offers free courses on the subject matter.