Business of Apps

Business of Apps brings together app marketing, growth, product, CRM, and revenue leaders to discuss strategies for growing and scaling applications. The channel states it offers networking opportunities and connects professionals with top app platforms and agencies.

Recent content covers app store optimization (ASO), paid advertising integration, A/B testing methodologies, AI implementation for apps, customer retention trends, and performance marketing channels. Videos feature insights from industry experts on topics like influencer marketing, ad attention in news apps, and practical AI use cases.