Bryan Elliott

Behind the Brand is a show hosted by Bryan Elliott that interviews innovators and entrepreneurs, decoding the stories behind their brand strategy and marketing. The channel states it provides a backstage pass into the companies and habits of its guests, aiming to turn their wisdom into practical tactics for business growth.

The show covers a wide range of entrepreneurial topics, as evidenced by recent interviews discussing building a media empire, customer acquisition strategies like the "$20 Rule," and insights from investors in brands such as Liquid Death. Bryan Elliott reports that he created the show based on his own experience of quitting a corporate job and starting a business, intending to share the lessons he learned.