Ben Heath

Ben Heath has been running Facebook and Instagram ads since 2013 and reports spending more than $200 million across thousands of client accounts. His teaching is organised around a specific claim: that most advertisers fail on fundamentals rather than on tactics, and that the essentials are far fewer than the available advice suggests.

He puts the offer first and treats it as the highest-leverage variable — not the product, and not the product with a discount, but the whole proposition and how it is framed for a cold audience. From there his sequence runs through campaign and funnel structure, creative (including how to get usable ad creative with no video or photography skill), targeting, tracking and data, then budgets and scaling.

He teaches through Facebook Ads Mastery and offers direct mentorship via Ad Masters 365.