B2B Insiders

B2B Insiders is a channel that publishes in Portuguese, focusing on B2B growth strategy over tactical hacks and demand generation over lead generation. David Costa Lima and Gabriel Barboza explain fundamental B2B growth concepts, dissect real-world cases, and host conversations with CMOs, founders, and leaders who manage complex decisions in marketing, sales, and go-to-market.

The channel's content covers connecting positioning, brand, content, and demand generation to business growth, moving away from traditional lead funnels. Recent video topics include how B2B companies buy today, the difference between demand and lead generation, Account-Based Marketing (ABM) in complex sales, market penetration strategies, and B2B marketing attribution for high-ticket sales.