Augment

Augment is a business education company offering practical management and leadership training, and its distinguishing feature is who teaches: material comes from senior practitioners rather than career academics, including a former CMO of Nike on brand identity and a former head of go-to-market at OpenAI on applying AI in a business.

The published lessons are short and concrete — building a pitch deck that earns the meeting, why anyone would want to work for you, and the observation that a calendar reveals real priorities more honestly than a stated list of them.

It also covers current tooling directly, including how the different Claude surfaces differ in practice and how to write an effective prompt, treating these as ordinary business skills rather than a specialist subject.