Arsh Sanwarwala

Arsh Sanwarwala runs ThrillX, which specialises in conversion optimisation for websites and landing pages across direct-to-consumer e-commerce and B2B SaaS. The agency reports over $50 million in results, and the channel publishes the reasoning as teardowns and deep dives rather than as design showcases.

His argument is that landing pages are misunderstood rather than difficult, and that the misunderstanding is psychological: the page is a sequence of decisions a visitor makes, and design choices either reduce friction at each one or add it.

The material is drawn from volume — one video reports what came out of studying a thousand landing pages — and includes building a page from scratch on camera, which is where the actual decisions become visible.