Andrew Stickel

Andrew Stickel is the Chief Innovation Officer at SMB Team, which has helped hundreds of law firms increase revenue and free time since 2012. The channel covers marketing playbooks, AI shifts in the legal industry, and practical strategies for firms specializing in personal injury, criminal defense, family law, estate planning, and immigration.

Stickel's videos demonstrate how to use AI tools like Claude, ChatGPT, and Gemini to automate administrative tasks, improve prompt writing, and enhance client consultations. The channel states these techniques are tested daily with real law firms and include insights on psychology-based client acquisition and operational rebranding strategies.