Anatomy of a Brand

Anatomy of a Brand is a channel and podcast by the company Kidagain, described as offering a holistic approach to branding through strategy, design, and content. The channel states its purpose is to help brands escape guesswork and develop a cohesive ecosystem for growth. The podcast, hosted by Kidagain co-founder Chris Cruz, features conversations with marketers, specialists, founders, and creators about building lasting brands.

Recent episodes cover topics such as building against the algorithm, customer acquisition, building a content team, and the role of taste and human connection in branding. Interviews include discussions with figures like Donald Miller on product marketing and Caleb Ralston on organic impressions and virality. The channel aims to provide insights for entrepreneurs seeking to build brands without gatekeeping.