Amanda Webb

The channel provides weekly videos to help businesses build a better, results-driven digital marketing strategy. The content focuses on using analytics and data to measure impact, with specific guidance on tools like Google Analytics 4, and covers topics such as conversion rate optimization (CRO), e-commerce tracking, email marketing metrics, and LinkedIn strategy.

Recent videos feature practical advice from industry professionals like Thomas Gleeson, Usman Qureshi, Fred Pike, and Louise Brogan, offering insights on scaling e-commerce profitably, optimizing low-traffic websites, and mastering measurable networking. The channel states its aim is to help viewers determine if their marketing efforts are having an impact.