Alex Serrao

Alex Serrao is building multiple companies and publishing the process as it happens rather than after it resolves. The channel covers growing a media and video production business, launching products, testing ideas, hiring, scaling operations and fixing what breaks.

What makes it worth the time is that the unsuccessful decisions are included. One video is specifically about what expansion cost the business and what would be done differently; another works through hiring mistakes in terms of money lost rather than lessons learned.

The rest ranges from operational detail — warehouse hunting, trademarks, running ads — to the psychological question of why most people never start. Around 15,500 subscribers.