Alex Fedotoff

Alex Fedotoff's material covers e-commerce advertising at large volume, and its distinguishing feature is specificity: ad formats, landing page types, targeting methods and creative strategies are each tied to a stated revenue figure rather than described in general terms.

The numbers are self-reported and appear in nearly every title, which is worth reading with the usual caution — but the underlying subjects are substantive. They include how landing page structure differs by offer type, an inventory of dozens of distinct ad formats, native advertising as a lower-cost channel, and how targeting shifts when platform signals change.

More recent work covers AI-assisted product research, using prompts to identify products before they saturate — the same job that used to be done by manual scraping.