Adam Lyttle

Adam Lyttle builds consumer iOS apps as a solo developer and covers the whole surface of it: App Store optimisation, keyword strategy, rapid development sprints, app acquisitions, and critiques of other developers' apps. He went full-time indie with young children, and the material keeps that context rather than presenting the work as frictionless.

The honesty is the distinguishing feature. Alongside portfolio revenue breakdowns sit videos on App Store sales falling for the first time in a decade and a direct look at whether the indie dream still holds — questions most channels in this niche avoid because they undercut the pitch.

Recent material covers AI-assisted development as a working practice, including asset generation and the shift in what a solo developer can now ship. Around 40,000 subscribers.