The Anti-Sales Method that's Made me $250m+

          **Core Topic:** How to structure offers by separating what you sell (the core) from what you give away as a bonus—and why the bonuses are almost always more important than what people actually pay for.

**Main Speaking Points:**

1. **Every Good Offer Needs Bonuses** — You have what people pay for (the core) and the extra goodies you throw in to sweeten the deal. Any offer that can be made should have at least one bonus attached.

2. **Start by Listing Everything** — In a perfect world, if it cost you no time or money to deliver, what would you give clients to get them the best result possible? Write down every possible deliverable.

3. **Think in Modalities** — Different types of deliverables: coaching (group or one-on-one), books, checklists, worksheets, done-for-you, done-with-you, templates, software, SOPs, etc. Quantity becomes its own quality when the modalities are varied—six different types of things feels like six offers in one, not just "more of the same."

4. **Competitor Research Hack** — If you're struggling to create deliverables, look at what everyone else selling to your audience is offering. Make a master list. Combine Competitor A + Competitor B's offers into one package at the same price. Who wins in the marketplace?

5. **Core vs. Bonus Structure** — Don't just bundle everything and say "here's what you get when you pay me." Instead: "Here's what you get when you pay me, and here are five other things I'm throwing in for free." Start on price, end on valu…
          

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