Comparing Offers with the SAME service, but different values

        1. **Value-based pricing vs. service-based pricing** - The core concept being taught
2. **The three tiers of offers** - $1 (commodity), $100K (service), $1M (outcome)
3. **Shifting from "what you do" to "what they get"** - Selling results, not tasks
4. **Authority positioning** - How premium offers include status/positioning benefits
5. **Lead generation as the ultimate outcome** - What business owners actually want to buy

---

Let me show you the difference between offers that sell the same service but at completely different values.

**Social Media Management**

- **$1 offer:** "I do social media for your business."
- **$100K offer:** "I'll post 12 times a month and run targeted ad campaigns for you."
- **$1M offer:** "I'll predictably generate new leads for you and position you as the number one authority in your niche."

**Video Content**

- **$1 offer:** "I'll make any videos you want, whenever you want them."
- **$100K offer:** "I create eight videos monthly and post them across your social media."
- **$1M offer:** "I position you as an authority in your niche and get you qualified leads while you sleep."

**Paid Advertising**

- **$1 offer:** "I'll run any social media ads you want."
- **$100K offer:** "I manage your ad campaigns with a set budget and provide monthly reporting."
- **$1M offer:** "I create ROI-driven campaigns that deliver measurable client acquisition for your business."