How To Make $1Million From $7 Digital Products

        **Core Topic:** How to make low-ticket products profitable by using them as a "self-liquidating offer" that covers ad spend—then monetizing those buyers with higher-ticket backend offers.

**Main Speaking Points:**

1. **What Low-Ticket Means** — Anything under $100 that feels like an impulsive purchase: $50, $30, even $10. To the right person for the right offer, these don't require much deliberation.

2. **Why Low-Ticket Is Attractive (On the Surface)** — You can help people at a low price point, they don't have to pay much to get started, and you think: "The more sales I make, the more my business grows."

3. **The Problem with Low-Ticket Alone:**
   - To build a six- or seven-figure business, you need thousands of customers
   - The admin, customer support, systems, and tech to handle that volume is outrageous
   - With paid advertising, you'll easily spend $50 to acquire a $50 customer—breaking even at best
   - If your sales cycle stops at the low-ticket product, you'll struggle to be profitable

4. **The One Single Change That Makes It Work** — Have something else to sell once people cross the line from prospect to buyer. The low-ticket product becomes a **self-liquidating offer** (SLO)—it cancels out ad spend and brings buyers into your business for free.

5. **Everything Past the SLO Is Near-Pure Profit** — If even one person from that group buys your $2,000 program, that's $2,000 in your pocket. The low-ticket product already covered the acquisition cost.

6. **Tactical Strategy #1: Immediate Upsell to a Sales Process** — Don't try to sell high-ticket on the next page ("Hey, want my $5,000 thing?"). Instead, invite them to a webinar while they're warm. Teach, build goodwill, then offer your higher-ticket program at the end. A percentage will always buy.

7. **Tactical Strategy #2: Email Follow-Up Over Time** — You now have their contact info. Continue reaching out: follow up on how they liked the program, offer more training, create goodwill, and funnel them into new sales processes. Leads from years ago still open emails and buy.

8. **Use Both Strategies Together** — The immediate webinar invite AND the long-term email nurture. This is how you make low-ticket work.

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Normally, I would tell you that selling something at a low-ticket price online is a terrible idea.

But in this video, I want to share the exact low-ticket marketing strategy I've used to generate millions of dollars on the internet.

If you're unsure where to start, what to sell, or if you haven't been able to make your low-ticket product profitable yet—this will save you a ton of time and wasted money.

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### What Is Low-Ticket?

Low-ticket is anything considered an impulsive purchase price.

If you're selling an online course for $500 or $1,000, that's not impulsive. High-ticket at $5,000—definitely not impulsive. Those take a sales cycle.

Anything under $100—call it $50, $30, even $10—to the right person for the right offer, feels quite impulsive in most industries.

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### Why Low-Ticket Seems Attractive

Here's the appeal:

You go out, find a customer who might be interested in your help, and charge them $50. You feel like you're able to have an impact on that person, and they haven't had to pay much to get it.

Now the game becomes: "Let's find more of these people to purchase my $50 program. The more sales I make, the more money I make, and my business can grow."

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### Here's the Problem

It's incredibly hard to find *enough* of these people paying $50 to make any meaningful revenue.

Want to build a six-figure business? Or even a seven-figure, million-dollar business? Do the math on how many people you'd need to find.

Then there's the headache that comes with that volume. We're talking *thousands* of people coming through your business purchasing this program. The admin. The customer support. The systems. The tech to make that happen is outrageous.

And it might *almost* be worth that headache—if you were taking home enough profit at the end of the day.

But here's the issue: **If that's where your sales cycle stops**, if you have a $50 product and nothing else to sell, I can tell you right now—with the state of marketing and sales as it stands—you are going to really struggle to be profitable.

If you're running paid advertising on YouTube, Facebook, or LinkedIn, you're easily going to spend $50 trying to acquire a $50 customer. At best, you'll break even. You spend $50 worth of traffic to make a $50 sale. Zero profit. The whole thing is pointless.

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### The One Change That Makes This Work

Okay, this might seem doom and gloom. But the promise of this video was that we can make millions with low-ticket products.

So how?

There's **one single change** we make to this process that transforms it into a fantastic, scalable, highly profitable business model:

**Make sure you have something else to sell these people once they're across the line.**

Let's say we've got our first person who purchases. Then a second, third, fourth—a whole bunch of people have now bought this product.

Up until this point, we've made no money. We spent $50 to make $50, over and over again. We've got a bunch of buyers, but zero profit.

We need something else to sell them.

The law of averages dictates that a percentage—a portion—of the people who purchase your $50 program will want *more* of you. More advanced training. Closer access.

So we package that up. We create a higher-ticket program: $1,000, $2,000, $5,000—depending on your confidence level, even $10,000.

Now the low-ticket product isn't our core business. It's what we call a **self-liquidating offer (SLO)**. It liquidates itself against the ad spend.

Here's what's really cool: If that's the purpose it's serving, we've brought all of these people from prospect to buyer **completely for free**. The low-ticket product canceled out the ad spend.

The whole story changes.

If the business stops at the low-ticket product, we make no money. Everything's terrible.

But from this perspective? That product allowed us to bring all these buyers—people interested in what we do—into our business at zero cost. What we do with them next is completely up to us.

And **everything that happens past that line is near-pure profit.**

One of these people goes on to purchase your $2,000 program? Just one person? That's $2,000 in your pocket.

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### Skills You Need to Acquire

To make this work, you need some skills:

- Finding the right people
- Speaking to them in the right way with persuasive copywriting
- Building simple sales funnels that convert

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### Tactical Strategy #1: Immediate Upsell to a Sales Process

You've got all these buyers who paid you $50. Immediately, on the next page after they pay, you can offer them something else.

Here's what I've found works best—and you're going to want to note this down:

**Putting them into another sales process that allows you to sell your higher-ticket program works better than trying to get them to buy something expensive immediately.**

They've just spent $50. If the next page says, "Hey, thanks for that—by the way, do you want my $5,000 thing?" That's not going to work.

But they are *warm* in that moment. They are a *buyer* in that moment.

So what I like to do is immediately, on the next page, invite them to a webinar.

"Hey, thanks so much for purchasing my $50 program. You're going to love it—it's making its way to your email inbox. While you're waiting, I've got an incredible, completely free webinar presentation where I want to teach you how to make this training work for you, how to get the most out of it."

They're being invited to the webinar. There's lots of goodwill you're able to share with them.

Then at the end of the webinar, that's when you offer your $2,000 program or your $5,000 coaching or your more expensive thing.

A percentage of these people will purchase. It happens every time. If you have even a half-decent webinar, you'll have a number of these people buying.

That's strategy one.

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### Tactical Strategy #2: Email Follow-Up Over Time

Now I've got a second strategy for you—and understand, you can use both of these together. I would do both at the same time.

All of these people who purchased your $50 program—what else have they given you?

Their details. Their name. Their email. In some cases, their phone number on that checkout page.

Let's just talk about email for now.

The immediate sales process is what we just discussed. But what about next week? Next month? Next year?

I've got leads on my email list who still open my emails to this day—and they've been on my list for *years*. Those people still buy stuff too.

So the strategy is: **Continue to contact these people.**

Reach out to find how they liked the program. Offer them other stuff. Create more goodwill by giving them more training.

Every time you send them an email, they're going into some other sales funnel or process where there's another call to action to hear about your higher-ticket program.

This could be another webinar. Or a completely new sales funnel you haven't used before.

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### That's How You Make Low-Ticket Work

I've been doing this for the past few years and it works like a charm.

I have low-ticket products that:
- Build my audience
- Generate buyers
- Liquidate ad spend

I get all of these people into my business completely for free. Then I create more goodwill and sell them more expensive stuff so they can get more advanced training and get closer to me and my team.

Our customers are happy. Our clients are happy. And we're happy.