GOD MODE: How to Sell Anything to Anyone

        1. **Learn to Sell to One** - Master high-volume, one-on-one sales (cold calling, door-to-door) to understand human psychology
2. **Learn to Sell to Many** - Study direct response fundamentals; read winning ads daily for 180 days
3. **Buy Attention** - Learn demand capture (Google Ads) and demand generation (Facebook/interruption marketing)
4. **Target Market Selection** - The difference between vague demographics and visceral customer avatars
5. **Nightmare Mode: Sell Anything to Anyone** - Understanding market sophistication levels (Red Ocean, Orange Ocean, Blue Ocean)

## How to Go from Beginner to God Mode Marketer

This is the question I get asked more than any other: *How do I go from complete beginner to expert marketer?*

There are five steps. The last one is absolute nightmare mode. But let me start with the first—which takes me back to where my career began.

## Step One: Learn to Sell to One

My first job was in sales. I'd never read a sales book. I didn't know my ass from my elbow.

I walked into a group interview with 30 people. The founder handed each of us a sales script and said, "We're going to go around the room. Everyone reads the pitch."

We broke into pairs. After everyone finished, he gave feedback: "Too much upward inflection." "Your pausing wasn't right." "Deepen your tonality here."

Then he said, "You have two more minutes. Role play again."

We did. After that round, he pointed at about half the room: "You, you, you, you, you, you, and you—unfortunately, you can all leave. You didn't take on the feedback I just gave you. It doesn't matter if you're here for one week or one year. If you don't do what I tell you to do, you're never going to get good at this."

That exercise repeated three more times. It got down to three people. I was one of them—and I was clearly the worst.

We had to make 300 cold calls per day. Just going through the White Pages, picking a name, dialing.

After two weeks, the founder pulled me aside: "Dude, you suck. You are really, really bad. I like you. You've got great work ethic. But unless something changes in the next week, I'm going to have to let you go."

On my way home, I thought: *If I don't make this work, I'm going to be a kitchen hand.* There were no other opportunities in the small beach town where I grew up. I had to figure it out.

The next day, I approached it like a video game. Instead of calling and saying, "Hey, I'm from XYZ company, here's what we do," I focused straight on the problem they were looking to solve. I let that be my opening line.

Boom. Overnight, I became their top salesperson.

Here's the lesson: **To learn to sell to many, you must first learn to sell to one.**

Nothing teaches you more about human psychology than high-frequency, high-volume sales. Door-to-door. Cold canvassing in supermarkets. Or my personal favorite—cold calling—because you get so much more volume. You have conversations with so many people. You start to fundamentally understand what motivates them, what drives them, what they're interested in.

Once you find your vehicle, your goal is to get into the top three salespeople in that role. Either you're in the top three or you're not. The people who are in the top three know something you don't—or they're getting more reps in, and their work ethic is stronger than yours.

Both scenarios are unacceptable if you want to activate god mode.

## Step Two: Learn to Sell to Many

Now that you've learned to sell one-on-one, you need the next valuable skill: selling something to many people at once.

Most people think the game is won by having the best ads, the most curiosity-driven subject lines, or a smoking-hot VSL. Wrong.

The real thing that moves the most freight in a funnel is **unearthing the core pains and desires of your marketplace**. The game is won in the research—not in the ads manager, not with some new campaign targeting type.

The most dangerous marketers are the ones who understand their market better than anyone else.

Three books I recommend:

1. **Scientific Advertising by Claude Hopkins** — A fantastic baseline understanding of direct response.
2. **Breakthrough Advertising by Eugene Schwartz** — Harder to get through, but a great primer on fundamentals.
3. **Sell Like Crazy** — Yes, I wrote it. But those other two books didn't have to compete with the chaotic blizzard of the modern internet. Human psychology hasn't changed, but consumption habits have. Skepticism has gone through the roof.

After you've read those three books, stop. No more marketing books.

Instead, I want you to wake up every morning and read a piece of winning advertising. Pay attention to ads you constantly see in your marketplace. Take those ads—video or text—get them transcribed, and read them.

Do this every day for 180 days.

You'll start to see codes in the Matrix. Every time you see an ad, you'll say, "Oh, they're doing that. That's the lead. That's a great hook." You'll become unconsciously competent at writing copy with a winning structure.

Once you have those base-level skills, it's time to get reps in. Start writing sales letters. I don't care what it's for—a couch, a car, a computer. If you're looking for a job, write a killer cover letter.

Test different headlines. Different leads. Different offers. Look at the difference it makes on response.

## Step Three: Buy Attention

Now that you know how to sell your products and services to anyone, it's time to add another lethal weapon to your arsenal.

My first business was selling water filters on the internet. I specifically targeted people who already knew they had a problem. I was capturing demand that already existed—they were on Google searching for a solution.

Start by learning Google Ads. Look at keywords with transactional intent. Understand how the platform works.

In my second business, I had to move from demand capture to demand generation. Some of the keywords I wanted to bid on—like "SEO agencies" and "digital marketing agencies"—were $38 per click.

So I thought: Marketing 101 is to zig when everyone else zags. The fishing is best where the fewest go.

Where were the fewest fishing in my pond? Radio.

I started running radio ads for my digital marketing agency. That's where I learned to stimulate demand in a marketplace.

Here's what I can tell you: **The millions are made in demand capture. The billions are made in demand generation.**

This is where you learn how to put enough curiosity and benefit in an ad to stop someone in the newsfeed. Get them to click. Get them to an opt-in page. Get them to fill out their details because you're making an offer desirable enough to exchange their contact information for whatever you're providing.

But here's the critical point: You need to know enough about buying attention to be dangerous—but don't end your journey here. That's where most people get stuck.

They learn Google Ads and Facebook Ads and think that's where the game is won. The problem is that in a year, everything you learned will probably be redundant. Platforms change. Algorithms change.

Know enough to be dangerous. Then move on.

## Step Four: Target Market Selection

You're buying eyeballs. You know how to sell. But something's still missing—the key to unlocking mastery.

**Target market selection.**

The difference between a newbie marketer and a god mode marketer is crystal clear in how they define their target market.

The newbie says: *"I'm targeting 30-to-55-year-old working professionals."*

The god mode marketer says:

> *Mike from Melbourne. 43-year-old male. Married, two kids. Corporate banker earning $145,000 per year. Cycling enthusiast. Bored with the humdrum of corporate life. Wants to exit the rat race, pay off his mortgage early, and build passive wealth through property so he can focus on what lights him up and spend more time with his family.*

Day and night.

When you understand your market to those visceral details, you write copy that gets under people's fingernails. Your ads and offers hijack attention. Your offer speaks directly to them. You convert at a higher rate than anyone else in your marketplace.

And you can use those fundamental skills in any marketplace you ever want to enter.

## Step Five: Nightmare Mode — Sell Anything to Anyone

This last step is singlehandedly responsible for me generating over $7.8 billion in sales.

On March 14, 2014, I started my agency. From day one, I was playing on nightmare mode—because I had to learn every single industry, every niche, and every traffic channel.

That's how you learn to sell anything to anyone.

Here's how I think about market sophistication and competition:

### Red Ocean (Demand Capture)
The waters are bloody from competition. You're running Google Ads to people who already know they have a problem—they're already searching for solutions. The downside: growth is typically stagnant. There are only so many people searching every day.

### Orange Ocean (Problem-Aware + Solution-Aware)
There's competition, but you're begging for attention. What works here is making outlandish claims backed by proof. You can reach this market with a combination of Google Ads and Facebook Ads.

### Blue Ocean (Uncontested Waters)
This market is unconsciously unaware or only consciously aware. It represents the largest opportunity to scale—but also requires the greatest skill.

To effectively market to this audience, you need to tell stories. Walk them through a journey. Get them to buy. You need incredible skill to communicate to people who are completely unaware, take them through your funnel, and turn them into customers at wild scale.

When you have the ability to do all of that—red ocean, orange ocean, blue ocean—that's when you become a top 1% god mode marketer.

That's the path. Five steps. No shortcuts.