This Video Is What You’ve Been Avoiding.

        ## Topics and Main Speaking Points

1. **The problem with unrealistic expectations** — Beginners expecting $10K/month in 30 days with no experience
2. **The doctor comparison** — Why expecting a doctor's salary without years of skill-building is delusional
3. **A real example of failed expectations** — A smart friend who had everything going for him but quit after 3 months due to wrong expectations
4. **Social media's role in the problem** — How influencers selling the dream create false beliefs about how fast success happens
5. **The damage to potential entrepreneurs** — Bright minds get burned, quit forever, and never reach their potential
6. **A better approach** — Low-ticket communities over high-ticket courses for beginners; think in years, not weeks
7. **Setting the right expectations** — It took me 4 months to land my first $400 client; extend your time frame

I just woke up. It's around 8:00 a.m., and I couldn't stop thinking about this.

Yesterday, I was talking to a complete beginner in business. I always ask people the same questions: What do you want to accomplish? What are your goals? And in what time frame do you see yourself achieving them?

His response was something I hear way too often. He said he wanted to make $10,000 a month within 30 days.

He's never started a business before. He hasn't learned the skills yet. And this isn't uncommon — I hear this all the time. Sometimes it's $50K a month. I've even heard $100K a month within the first three months.

People don't realize how big of a problem this actually is.

### The Delusion

Whenever someone says this to me, I try to make it clear — in a nice way — how delusional they're being.

They expect to go out with no experience, no sales skills, no business background, and make $10K a month. That's a doctor's salary. A doctor studies for 10 years and often goes $100,000 into debt to get their education. And you expect to get the same result within 30 days of starting a business?

If that's you, you're lucky you found this video.

### My Friend Who Quit

A year ago, one of my close friends started his business. He's arguably smarter than me in many areas — he's even better at sales than I am.

I tried to help him out. I paid for his software so he had zero costs starting out. I even sent him interested leads for the service he was offering. On paper, he had everything he needed to succeed.

The one thing he was missing? The right expectations.

After three months, he gave up.

Today, he sees the results we've gotten, and he says all the time: "Man, I wish I had continued." Or, "I wish I had started when you guys started."

All because of wrong expectations.

### It's Not Even His Fault

The worst part? It's not really his fault.

When you scroll social media, all you see is 20-year-olds flexing Lamborghinis, sitting in private jets, telling you that $10K a month is nothing and that it comes so easily.

Why do they do this? They're selling the dream.

By making things seem easy — like you'll hit $10K a month in 30 days — their offer, their course, whatever they're selling seems way more worth it.

This is something I've thought about a lot as I create content: How do I not become like these people? How can I help people without giving them wrong expectations?

That's why you'll never hear me say that building a business — especially an AI agency — is easy. Because it's not.

### The Real Damage

This is why the info space right now is so controversial. A lot of people in this space are literally scammers. I'm not going to name names, but I hate it because it's a way bigger problem than people realize.

Here's what happens:

You're a complete beginner. You're brainwashed into being delusional by all these videos of private jets and Lambos. You buy a $3,000, $5,000, maybe even $10,000 course. Then you go out and correctly work your ass off for 30 days straight.

But you get nowhere close to $10,000 a month. Actually, the most common result after 30 days is still $0 in revenue. Because you're building skills — but skills can't be measured. So you look at that $0 and think, "This was a scam."

And then you quit forever.

The biggest problem is that so many bright minds — people who would have been killer entrepreneurs — get burned like this and never continue. They go live average lives because of one bad experience.

That sucks. The world needs bright entrepreneurs.

Everything you see around you — this mouse, these AirPods, everything — is made by businesses built by entrepreneurs. The entire job of an entrepreneur is to find a problem, solve that problem, and make the world a better place.

This approach is literally killing entrepreneurs. It's killing bright minds that otherwise would go out and do something great.

### A Better Way

I've been thinking for a while about how I avoid doing this. How can I build an audience without giving people wrong expectations?

I'm not innocent myself. But the solution I've found is to not sell $5,000 courses to beginners who don't know what they're doing.

I think the future is in low-ticket communities. I strongly believe that's by far the best way to start as a beginner — getting good information at an affordable price while being surrounded by other entrepreneurs. That's the perfect place to be when you're just starting out.

I'm not against high-ticket. I'm against selling high-ticket to people who don't know what they're doing. You can sell high-ticket once people are more educated — once they understand that real success in business takes years.

That's what I've been trying to do. I have a completely free community with 100,000 people in it. Then we have a very affordable paid community on top of that, where people don't get burned for $3,000.

It seems to work pretty well.

### The Real Point

I guess the entire point of this video is to tell you: you need to extend your time frame.

Real success only comes when you stop thinking in weeks. When you stop thinking in months. And instead, you start thinking in years and decades.

It took me four months to land my first client — and that client paid me $400.

It might not take you as long because now there's way more free information on YouTube and in communities. But set your expectations right from the start.

You won't make a doctor's salary within your first month of starting. Think about how crazy that sounds.

There might be a 1% who manages to do it. But that's the 1%. You shouldn't give up if you don't reach those results.

### Final Thought

If you watched all the way to the end, you're probably going to be a killer entrepreneur — because you have the attention span to do it.

I really appreciate you watching. I hope you succeed. And when you do, come find me and tell me you watched this video. That's why I do this.