Webinars + this = Money (and something better)

        **Core Topic:** Why webinars still work in 2025, the mindset behind building something that leads to massive exits, and a call to commitment—whether people pay or just follow along.

**Main Speaking Points:**

1. **The $250 Million Exit Story** — An email from someone named Jess who credited watching my webinar course as a huge driver in scaling to a $250 million exit. She did at least one webinar a week for two years.

2. **The Myth That Webinars Are Dead** — People think the golden days are over, that there are better opportunities, that results like these don't exist. They're wrong. I'm swimming in results like these.

3. **Results Take Time (Brick by Brick)** — My first webinar in 2008 had 17 people. I didn't pitch—I trained for 4 hours. I screwed up the recording and re-recorded the whole thing the next day with a hoarse voice. That's the level of insanity it takes.

4. **Why I Do This** — It's not about Lambos or private jets. I was a Hare Krishna monk—I can live off little. It's the service that calls to me. I want the result for people more than they want it for themselves. It's just who I am, like Picasso paints because he's Picasso.

5. **The Esoteric Details at the Highest Level** — With my $25,000 consulting clients, we're working on when to use "but" vs. not, passive vs. active voice, future tense vs. present tense, verbs vs. adverbs. That's the level of refinement at the top.

6. **Serve First, Sell Second** — If you serve first and sell second, you'll sell more than if you only sell or only serve. The best selling IS service—transforming somebody into who they want to be in the future, brought into the present.

7. **The Questions You Need to Answer Right Now:**
   - Who could you help right now, in your most impure form?
   - Who would be grateful if you just showed up?
   - What could you do in your "not ready" state that would still help someone out of their pain?

8. **My 2025 Commitment** — I want to teach more about webinars and offers. Pay me if you can, pay me with time if you can't pay with money, but commit to getting the result.

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I've got a message so important I'm skipping my lunch to bring it to you.

My plan was to shoot a different video today—working through research, reference guides, handouts, the whole thing to help you make money. But then I got an email.

It said:

> *"Hey Jason, Jess here. Fun story for you. We had actually watched your webinar course and it ended up being a huge driver for us—including helping us scale to a $250 million exit. I kid you not, I was doing at least one webinar a week for two years."*

And I said: *Damn it. I need to speak on this.*

I need to talk about what goes on behind the scenes when people have $250 million exits—and how this can help you, especially if you're just getting started.

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### I Had No Idea

A $250 million exit. I had no idea.

Every day I'm out here fighting this battle, trying to help people get better, get results. I'm working so hard—not just on doing webinars, which would be great on its own. I'm working even harder on how to communicate and teach the strategies I do unconsciously.

And it's frustrating. Because I get a lot of resistance.

I get it. People think webinars are dead. They think the golden days are over. They think there are better opportunities out there. And I understand where it comes from—because a lot of people are making up results. Pretending to have things they don't have. Sharing things they never did and never will do. Then you get disappointed, and you stop believing it's possible.

But I'm *swimming* in results like these. They happen all the time. I have people whose names I don't know, who I didn't even know existed, and somehow I'm showing up and impacting their lives.

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### My Dedication for 2025

This is my commitment to you for 2025: I want to teach you more about webinars. I want to teach you more about offers.

Pay me if you want to pay me. Pay me with time if you can't pay me with money. But just commit to me—commit to getting the result I'm working so hard to help you get.

Here's the thing about results like a $250 million exit: they just take time. You've got to build it like a house. Brick by brick by brick.

I should know.

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### 17 Souls

2008 was when I did my first ever webinar. Seventeen souls showed up. That's it. Seventeen.

To me? I was tickled pink. I had 17 people whose lives I could impact.

I didn't pitch. I didn't sell anything on my first webinar. I just trained. For four hours.

Then I screwed up the recording somehow. It didn't take. But I had promised those 17 souls I would give them the recording.

So the next day, with my super hoarse voice, super tired, I went back and shot it again. Four more hours. Sent it out to those people.

Why? Because I'm insane. That's why.

I was just a dorky little kid from Iowa selling $17 ebooks. I was just happy that anybody wanted to listen to my ADHD ass for four hours straight. I felt blessed.

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### Why I Drive So Hard

You've got to understand—it wasn't Lambos or private jets that drove me. I could live off little. I was a Hare Krishna monk before this.

It was the *service* that called out to me.

I wonder sometimes why I drive so hard and work so much to help people get results. It's like I want the result for them more than they want it for themselves.

I think it's the same reason Picasso paints. You just do it. It's just who I am. It's in my essence and my soul.

You don't have to be like that. Please don't be as insane as I am. I do 4-, 6-, 8-, 10-, 12-hour webinars.

But bear the fruits of my labor. Take them. Make some jewels with them. And share the results with me.

Follow me. Get the insights from me.

And if you *are* as insane as me—because a few of you are pretty crazy, I've met some of you, I know what you're like—then I hope this inspires you. Because you've got to truly love this if you want to get to this level.

If not, then study the people who love it. Derive the jewels from them. Use it to build your own kingdom.

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### You Still Can't Beat It

When it comes to anything online—but especially webinars—you still just can't beat it.

Because at the core of it is this: **If you serve first and sell second, you will sell more than if you only sell or if you only serve.**

And by the way, the best selling ever *is* service. The best sell is transforming somebody into someone new—who they want to be in the future—and bringing that toward the present.

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### Why I'm Working Harder Than Ever

I'm 41 years old. On YouTube, that makes me an old-ass man. I'm playing the kids' game.

So why am I working harder than ever? Why am I up early? Why am I putting in the hours? Why am I working on one YouTube video, canceling it, doing this other one with you, posting it on Facebook and Substack, and grinding with this consulting client?

We've done eight hours now over the last couple of weeks. That's $25,000 worth of my time—that's what I bill him.

And now we're getting into the esoteria. The finer points of his script.

Like: When do we use the word "but" versus not use the word "but"?

The difference between passive voice and active voice. Passive: *"And when he was finished with his speech, then the crowd roared."* Active: *"The crowd roared when he finished his speech."*

When do we use future tense versus present tense? *"When you sign up today, you will be getting..."* versus *"When you sign up today, you get..."*

Using adverbs versus using verbs. Don't say *"He walked angrily down the street."* Say *"He stormed down the street."*

That's the level we're at with this client right now. How we juggle all of this when he's revealing six major components, plus seven bonuses, plus a better-than-money-back guarantee—and we're threading that whole needle.

Why am I doing this here while I'm doing that there? And why am I so fired up in 2025 to do even more teaching on webinars?

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### I Just Want to Be There for You

It's real simple. I don't care how big or small it is. I just want to be there for you with the proper context.

For that high-level client, he needs the esoteria.

For another client, she needs the $250 million exit stuff.

For most of you, you just need to *be there* right now. You just need to be of service. You just need to figure out the answer to these questions:

**Who could you help right now, in your most impure form?**

**Who would be grateful for you if you just showed up?**

**What could you do right now—even in your "not ready" state—that would be sufficient to help somebody else out of their pain?**

**How can you be the you you need to be in order to help the rest of the world find themselves—with whatever unique combination of skills, attitudes, and emotions you have that can impact somebody?**

That is my mission: to help empower you.

If you want to pay me for it, great. If you want to follow me for free, great. It is the *result* that I'm after.

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### I'm Still Learning

I'm still learning. I'm still figuring things out. I want to share them with you.

Follow me on this journey. I have yet to begin to peak when it comes to this stuff.

But I'm very frustrated. Because I see results every single day—and you only see the failures and the struggles. You think it's somehow different for the people who succeed.

It isn't.

We still stub our toes in the morning. We still stay up at night worrying about the future.

The only major difference is we have an audience that we're beholden to—that we're willing and committed to put ourselves out there for.

If you don't have that yet, just use the techniques and make the money. But hopefully, on top of the techniques that make money, you have service in your heart. You can help other people as well.

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### On "Don't Trust a Rich Guy Who Sells You a Course"

When you say, "Don't trust a rich guy who sells you a course because no rich person would ever sell you a course"—shout out to Naval—I don't think that's the case.

I think if you want to paint, you paint. My brush, my canvas, is the webinar. I'm here to train you to paint as well.

Just like all the greats had a teacher. Had a coach. Had a mentor. Maybe a future partner. Some of my biggest breakthroughs came that way.

Just share with me the results. Make a commitment to yourself: *I'm going to make this happen. So when I do my $250 million exit, I'm going to shout out Flatland. And maybe he'll talk about me in a video.*

Chat soon.